Doc Searls

Reality Check : “Things you wish you knew five years from now”

Featuring Technology Visionary Doc Searls

Wednesday, April 23, 2014


Topics Include:

  • How the Internet is Changing and Why You Should Care.
  • Maintaining Independence and Privacy in a World of Security and Surveillance.
  • Why Advertising as We Know It Is DEAD.
  • Emergent Models of CRM and VRM.


Doc Searls, a thought leader and Internet visionary, shares his vision of the future of the internet including advertising, net neutrality, privacy, and maintaining independence online.  Doc’s keynote will take place on April 23rd at the MIT Enterprise Forum from 6:00 – 8:00 p.m., with a networking hour preceding the discussion from 5:00 p.m. – 6:00 p.m. at the Cabrillo Pavilion Arts Center.

An interactive question/answer format will ensue that is sure to lead to engaging discussion ranging on a wide range of tech and Internet subjects.  Topics include expected market changes caused by increased independence and empowerment of customers in the marketplace, data pollution, the bubble of surveillance based advertising, and why the future of the Internet is personal.


Doc Searls is the author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), and co-author of The Cluetrain Manifesto: The End of Business as Usual (Basic Books, 2000, 2010). He is also Senior Editor of Linux Journal, a fellow at the Center for Information Technology & Society at UC Santa Barbara, and founder and director of ProjectVRM at the Berkman Center for Internet & Society at Harvard University since 2006.  Currently, he is a visiting scholar at the Arthur L. Carter Journalism Institute at NYU.

This program will be moderated by Guy Smith, Antioch University.

Walk-in guests can register at the lobby of the venue.

Doc Searls Videos



Wednesday, April 23, 2014 5:00 PM – 8:00 PM
Cabrillo Pavilion Arts Center, 1118 E. Cabrillo Blvd., Santa Barbara, CA 93103
Student $15.00
Regular (Online pre-registration only) $30.00
At the Door $40.00
Parking $3.00


  • 5:00 – 6:00  Networking Hour, Check-in & Registration for Walk-ins
  • 6:00 – 7:30  Discussion
  • 7:30 – 8:00  Q&A

Although online registration is closed, we always welcome walk-in guests to register at the registration table in the lobby of the venue. Registration begins at 5:00 p.m.

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