* * *  TONIGHT  * * *

Seating for this event is limited. To assure that you have a seat, we recommend you arrive early to this program if you have not pre-registered online, and are registering at the door.

Join the MIT Enterprise Forum Central Coast for a unique program to get a peek behind the scenes of a startup company after all the hoopla that comes with winning a competition. Entrepreneurial competitions are springing up everywhere. UC Santa Barbara’s New Venture Competition has one of the oldest programs on the Central Coast with one of the early winners, Inogen, recently enjoying the success of building their contest winning idea into a public company.

Breaking from our normal format, four founders each will talk about their personal and professional ups and downs relating to before and after the competition with short Q&A periods after each. Then we will have time to wrap up the program with an open Q&A session with all founders.



James Rogers, Founder and CEO of aPeel Technologies
(2012 UC Santa Barbara New Venture Competition Winner)


Dan Friedman , Co-Founder and CEO of FuelBox
(Competitor in 2013 City College Entrepreneurial Competition)


Andreas Forsland, Founder and CEO of Smartstones, Inc.
(Startup Weekend Fall 2013 Winner)


Norah Eddy, Co-Founder of Salty Girl Seafood, Inc.
(2014 UC Santa Barbara New Venture Competition People’s Choice Award Winner)


About the Speakers:

james-rogersJames Rogers, PhD is Science Director and CEO of aPeel Technologies. James received dual undergraduate degrees from Carnegie Mellon University in Materials Science & Engineering and Biomedical Engineering, and his Ph.D. in Materials Science from the University of California, Santa Barbara. James was the recipient of the 2012 Frank J. Padden Jr. Award for polymer physics, the premier polymer physics prize in the United States. He is also a graduate of the UC Santa Barbara Technology Management Program, and holds a Masters degree in Economics.

dan-friedmanDan Friedman is CMO and Co-Founder of FuelBox. As Chief Marketing Officer, Dan keeps busy with market research, product positioning, media, branding, advertising, investor relations and the overall image of FuelBox. He’s an expert at anything web related, including social and viral media. He’s created an impressive marketing and branding platform for FuelBox to launch its products far and beyond. Dan is a graduate of Santa Barbara City College in Business Management and Marketing.

Andreas Forsland is Founder and CEO of Smartstones, Inc. As a recognized leader in brand and experience design strategy, he focuses on creating disruptive products & services through design thinking and empathy driven innovation. Prior to founding Smartstones, Andreas established and managed the brand strategy and brand experience functions at Citrix, helping to grow the SaaS portfolio from $200M to over $500M and become a leading brand in collaboration. Prior to Citrix, Andreas served as a design leader across 3 continents at Philips Design of Philips Electronics as well as working in several world class design firms partnering with Porsche, Trek bikes, ING, United Nations, and Coca-Cola.

Norah-EddyNorah Eddy is Co-Founder of Salty Girl Seafood, Inc. Norah has worked in and on the water for the past 8 years. She has spent countless days at sea and has worked in fisheries all over the world. Norah is an avid surfer and all-around water woman. Her passion for fisheries stems from an upbringing in a small New England fishing town. She recently completed her master’s thesis, a project to improve the Galapagos lobster fishery, at UCSB’s Bren School of Environmental Science & Management. She is excited to be able to work directly with fishermen and to share stories with customers.


This program will be moderated by David Telleen-Lawton, Career Development Manager, Technology Management Program, UC Santa Barbara.

 Note: This event will take place at UCSB’s campus, at the Loma Pelona Center. To better assist you, below is a close up of the location. Please be sure you park in Lots 22 or 23. There will be signs to direct you should you have any trouble locating the conference center. Click here to download full map of UCSB and best parking structure to Loma Pelona Center(Downloadable Map shows shaded areas to Parking Lot and Loma Pelona Center.)





As noted above, seating for this event is limited.
To assure that you have a seat, we recommend arriving early for this program if you did not pre-register online, and you plan to register at the door.

Event & Registration:

When:  Wednesday, November 19, 2014, 5:00 PM – 8:00 PM

Where: UC Santa Barbara, Loma Pelona Center, Goleta, CA 93106


  • Student $10.00
  • Regular (Online pre-registration only) $30.00 (CLOSED)
  • At the Door $40.00
  • Parking $4.00 (separate; paid at lot)


  • 5:00 – 6:00 Networking Hour, Check-in & Registration for Walk-ins
  • 6:00 – 7:30 Discussion
  • 7:30 – 8:00 Q&A

Registration includes appetizers and refreshments.

If you missed the early-bird registration, not to worry! We welcome walk-in guests to register at the registration table in the lobby of the venue.

Online event registration for After Winning the Competition powered by Eventbrite


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